Why have we decided to build a startup within monday.com? What makes a founder that closed their company want to start a new one within an existing company? And how does the integration between the two companies work? 

How many of the big companies you know have started within other companies? Gmail started within Google, Atlassian has companies with a different brand like confluence, and most other examples related to companies acquired by more prominent brands and kept their autonomy. 

In this episode, Darya Wertheim spoke with Roy Mann, monday.com Co-CEO and Co-Founder, and Noam Ackerman, who leads ‘monday canvas’, about how we built a new startup within monday. Roy and Noam shared the experience of starting a new, separate startup – one that is led by its own founder doesn’t use any of monday’s resources and hires slowly – like any other startup in its first stages.