Zoom In Tag: Marketing
SFS Talks: PR for Startups – What’s It All About?
Leah Walters, Head of Communications at monday.com walked us through the challenges of doing PR for startups and why communication is essential to success.
How to Produce Content that People will Want to Consume
The content we consume has changed drastically in recent years. It’s much more visual, much shorter, and much more direct. The product that most exemplifies the way we’ve grown accustomed to consuming content is the Story: short, precise, and once we’ve exhausted it, an easy tap of the finger will skip to the next one. …
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Four Insights into Performance Marketing We Learned Along the Way
These days, Performance Marketing is the most basic tool for reaching customers for your product. However, it is also a relatively new tool – our paradigms are constantly changing, and there are things you have to learn the hard way before mastering it. Here are several insights we’ve reached after making quite a few mistakes …
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From in-person to exclusively online: How to run an online event successfully
We hosted our first-ever live podcast ״Unplugged: Leading by KPIs״ back in December of 2019 in Tel Aviv and it was a huge success – with 280 attendees we earned a ranking of 4.2 out of 5 according to the feedback form we sent our guests. We learned a lot of lessons along the way …
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“Be slower. It’s 100% ok for founders to slow down and build resilience.”
1. What is a daily habit you love doing? My 2018 core personal resolution was to start running 4 times a week. I hated it then and hate it now. But what I discovered is that when I run, my brain starts opening up to many things: I think a lot about my family and …
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6 must-haves for a creative strategy and what we do at monday.com
Running a marketing team without a creative strategy is like attempting to drive somewhere without knowing where you need to go, how long it will take, or what direction you’re even heading in. Sure, you might have an interesting journey, but you’ll likely waste a lot of time and gas with no guarantee of ever arriving …
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